My absolute, favorite project management tool.
I'm a huge fan of batching. And social media management is the perfect example of how this this can work for you.
In this video, I explain what batch working is, and show you the exact tools I use for my own social media management, and my clients'!
One of the things I've been wanting to do for a while is create a package for BRAND NEW businesses. I know when you're opening a new business there is a great deal of things to think about. From setting up your accounting, filing the correct business licenses, securing a store-front, to advertising, the list is endless.
With my GET LAUNCHED website package, you can cross one BIG thing off of your long to-do list.
This package is right for your IF:
You need an awesome, SEO ready, mobile-friendly Squarespace site STAT.
You need people to be able to find your business on the internet.
You don't have the time or skills to build your own site.
You want a gorgeous website with a great foundation to build on later.
My GET LAUNCHED package is perfect for those needing to save time and money, but not compromise on quality.
Click here to see the details of what all is included.
Launching a client website is SUCH an amazing, and fun experience. There's so much work and collaboration that goes into a business launch. It feels kinda like giving birth. Without the drugs and the pain (thank goodness). But you do get an adorable little website baby to love and show off. You get what I'm saying right?
Kayce is a special client because not only is she talented and such an extraordinarily giving human being, but she's also my little sister.
This past month she published her first book, a Bible Study called 'Spirit Lead Me.' Now I realize you probably think I'm biased, but you guys. It's so good.
She needed a little home on the internet where she could connect with people, introduce others to her study, and book speaking engagements.
Project Phase 1: Branding
The first thing we started with was the branding for her business. As a speaker and author, it was important that her name was used in her business name, so that was pretty straightforward.
From there we talked about the different aspects of her ministry and the Bible Study, her likes and dislikes, ideal audience and more. I always have new branding clients start with my online Branding Personality Quiz, (which you can also access for free by the way). It's just a fun and easy way to get started in the right direction.
Next, I created 2 different branding boards for her to look over. These are generally a jumping off point. As a designer, more than anything I really want my clients to be thrilled and I expect there to be changes. When working on such a big and personal project like this, communication is SO important.
Kayce really loved aspects from both designs. This is very common. But it was during her commercial photo shoot that I realized, along with her, the perfect direction that we needed to go with her branding. After a few more tweaks, this was Kayce's final Brand Design.
Project Phase 2: Commercial Photo Shoot
Next we planned Kayce's photo shoot. She knew with a brand new website, she would need some images to start off her library showcasing herself, and her new book. I suggested we do the shoot in her home, where she does all of her writing. It's important that your audience gets to see you in your daily environment whether that be your storefront, or the place where you work, wherever that happens to be.
We chose to shoot during the day to get the best natural lighting in her home. The shoot was a lot of fun and the images really helped tell the story she was wanting to communicate through her website.
Shooting for a website is a little different than shooting for portraits. Color schemes and layouts are super important, including making sure there are several images with negative space.
Project Phase 3: Website Design
Next it was time to put these ingredients together and bake a Kayce Website Cake! I knew through our conversations that the website needed to include the following pages:
Calendar of Events
By default, all of my websites are mobile friendly and set-up on a good foundation for SEO. While I can design on most any platform, I often recommend Squarespace to my clients.
Squarespace is a one stop shop where they can host and purchase their domain. It's extremely stable so they never have to worry about upgrades or plugin issues. But most importantly, it allows me to spend more time on the design and user experience. This means I am able to charge MUCH less than if I were to build the site from scratch. And last, but not least, I'm able to confidently hand off a client site knowing that they are able to update and make changes themselves because it's very user-friendly.
When it's time to deliver a site, I schedule a one-hour Skype call to walk through their site with them, and teach them how to make updates. Some clients may prefer to send changes and updates over to me after their site is delivered and I love to continue to help my clients in this way. But I know many business owners that would rather do this themselves and I want to make sure they have a site that fits those goals.
Website Design Process
To begin the design process, I always create the foundation pages and navigation to start. I have found that it's easier for clients to see a rough framework from which we can start rather than a blank slate. As a designer, it's my job to interpret their needs and give them a starting place and help implement their vision.
After the first draft of their site is sent over, we get down to the nuts and bolts of the site. This takes a collaboration and a lot of communication between myself and the client. All of my communications are loaded into a client portal where the tasks and timelines are stored in one easy place.
From there, we schedule meetings and phone calls as needed to make changes and revisions. I find that going through the site page by page is very beneficial.
Project Phase 4: Website Delivery
Once all of the revisions have been made, it's time to go live! During the building process, I always create a beautiful landing page that the client can share on social media to garner excitement around the launch. You can see an example of one here.
When it's time to go live, we schedule a Skype call to go through the website and so I can show the client how to make updates and changes. After that, I transfer the website ownership and billing into the client's name and a successfull baby website is born!
How do you find your businesses' brand?
I've been working on revising my brand for my business which is launching soon with NEW services for business owners. The whole process is just so much fun. I find that giving clients a visual really helps them find their "story and this is the first step when working with a new client.
Define your business and yourself.
While we want to reach your target audience, more importantly, we want to be true to who YOU really are. That is when the magic happens. That is when you find "your people." When I say "your people," I mean the people that "get" you. The people who are already sold on who you are and what you do. Those are the very best clients.
Define your customer.
One of the most important steps for helping clients find their brand is to begin with their customer. Who is your ideal customer? How old are they? Are they typically male/female/or both? Where do they shop? What do they like?
Once you define your ideal customer you can begin creating a message that captures their attention.
Bring these two concepts to life.
Now for the fun part. Once you clearly know who you are and who your customer is, we can begin building your brand, or story. To really have an impactful message, you want to be consistent. From your logos, fonts, and brand colors, to your website, emails, and stationary, let's make your story consistent and impactful.
Do you need help getting your brand designed and planned? You can access my Brand Personality Quiz for free to see which of the 5 brand personalities you are. Then, you'll get access to my Brand Information page, and a link to download my Brand Checklist for FREE.
How I created a home office with little space and zero dollars.