The Branding Process

 

How do you find your businesses' brand?

I've been working on revising my brand for my business which is launching soon with NEW services for business owners.  The whole process is just so much fun.  I find that giving clients a visual really helps them find their "story and this is the first step when working with a new client. 

Define your business and yourself. 

While we want to reach your target audience, more importantly, we want to be true to who YOU really are.  That is when the magic happens.  That is when you find "your people."  When I say "your people," I mean the people that "get" you.  The people who are already sold on who you are and what you do.  Those are the very best clients.

Define your customer. 

One of the most important steps for helping clients find their brand is to begin with their customer.  Who is your ideal customer?  How old are they?  Are they typically male/female/or both?  Where do they shop?  What do they like?

Once you define your ideal customer you can begin creating a message that captures their attention.

Bring these two concepts to life.  

Now for the fun part.  Once you clearly know who you are and who your customer is, we can begin building your brand, or story.  To really have an impactful message, you want to be consistent.  From your logos, fonts, and brand colors, to your website, emails, and stationary, let's make your story consistent and impactful

Do you need help getting your brand designed and planned?  You can access my Brand Personality Quiz for free to see which of the 5 brand personalities you are.  Then, you'll get access to my Brand Information page, and a link to download my Brand Checklist for FREE.

 This is an example of a branding board that helps conceptualize a brand story for a client.

This is an example of a branding board that helps conceptualize a brand story for a client.