Which Social Media Platform is Right For My Business?
One question I get often is “which social media platform should I be using for my business?
Answer: it depends. It depends on a lot of factors such as the type of business you have, what services you offer, etc.
But the most important question you should answer is “where are my customers hanging out?”
For me, that means I spend time on Facebook, Instagram, Pinterest and Twitter. But where do I focus the most?
Facebook and Instagram.
Facebook is where I spend my advertising dollars. Facebook for businesses is now “pay to play.” It’s just a fact. Gone are the good old days when over half of your followers would see everything you post.
HOWEVER, Instagram is currently in that golden era. Now is the time to take advantage if you want to grow your following without spending a lot on ads.
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Let's look at a few facts.
Your customers are on Instagram. Just this year the platform hit 1 BILLION users. And the average user spends about 53 minutes a DAY on the platform.
Instagram converts. Instagram has a higher conversion rate than even Pinterest. Visitors on Instagram often go on to spend an average of $65 on products they have seen on the platform.
Instagram is visual. Social media users engage much more with visual content.
You can leverage user-generated content. Encourage your users to share how they are using your services or products. Customers love to see themselves in your feed and this encourages them to be a loyal customer.
My new course The Instagram Business Fast Track just launched and I’ve created it to help businesses get their Instagram in tip top shape.
If you’re interested learning more you can check it out through the link below.